New products, a revamped personal branding strategy and forging closer connections to your community are just some ways to assist in getting back to business in 2025. Here are some insights from experts about how to drive your growth in the new financial year.
“In all likelihood, 2025 will be another turbulent year. This means we need strategies to turbo-charge revenue and work out how to better withstand external issues,” says international bestselling business author Andrew Griffiths.
- Take action with technology
“Dive into using automation and AI tools to simplify tasks and enhance efficiency,” says Tina Tower, founder of business consultancy, Her Empire Builder.
Explore how tech can do routine tasks like research, proposal building and marketing.
- Make social media business as usual
Boost your visibility by teaming up with influencers in your niche for partnerships or collaborations.
“Launch a new offer or spruce up your existing products to keep up with the latest market trends. Think about boosting your income by adding memberships and new digital products to your product mix,” says Tower.
- Build your brand
A new year is also a time to work on your personal branding and community building through social media.
“Put a plan in place to help you forge stronger connections with your audience, boost trust and pave the way for long-term business growth,” Tower adds.
- Get closer to your customers
Take the time to truly understand your customers’ pain points.
“When you solve their biggest challenges, they become loyal fans, and loyal fans are less likely to be price driven or price hunters,” says Griffiths.
- Stay ahead of trends
The businesses that usually thrive are those that adapt. Look out for changes in technology, customer expectations or new industry demands. The quicker you adapt and evolve, the more potential opportunities you’ll attract.
- Showcase your value
Never stop growing your value. From refining your customer experience to improving your products or services, look for ways to deliver more.
“Revitalising your business doesn’t have to be complicated but it does have to be intentional,” says Griffiths.
- Do an annual insurance audit
The start of the year is the best time to ensure your insurance policies are still fit-for-purpose. This means making sure asset values are still accurate – especially important in the current business climate – and checking you’re covered for any new products and services you’re planning to go to market with in the new year.
Talk to your Steadfast broker today about how you can make sure you’re risks are properly considered and covered in 2025.
Important notice
This article is of a general nature only and does not take into account your specific objectives, financial situation or needs. It is also not financial advice, nor complete, so please discuss the full details with your Steadfast insurance broker as to whether these types of insurance are appropriate for you. Deductibles, exclusions and limits apply. You should consider any relevant Target Market Determination and Product Disclosure Statement in deciding whether to buy or renew these types of insurance. Various insurers issue these types of insurance and cover can differ between insurers.
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